The brandwithtay journal
Marketing,
decoded.
Sharp takes on branding, consumer culture, and the strategy behind the brands you shop every day. No fluff, no jargon — just the stories behind why we buy.
Featured story
Retail wars
Publix vs. Walmart: a tale of two brands
One sells groceries. The other sells everything. But the real difference isn’t price — it’s how each brand makes you feel at checkout. Here’s what the pros and the aisles reveal.
Latest posts
Fresh off the desk
Strategy
When marketing and sales finally agree
The two teams that should be best friends are usually barely on speaking terms. Here’s how the best brands close the gap and pipeline problems along with it.
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Consumer culture
Why we buy the things we don’t need
Every purchase is a tiny story we tell ourselves. Unpacking the psychology, the status signals, and the brand cues that turn wants into needs.
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Behind the byline
I’m Tay. I read brands for a living.
brandwithtay is where I break down the marketing moves, brand decisions, and consumer habits hiding in plain sight. Part strategy, part culture, all curiosity — written for anyone who’s ever wondered why one brand wins and the other one blends in.
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© brandwithtay — marketing, branding & consumer culture.